A square
peg isn't
the only
solution
to a
square
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Our
Credentials International Agency Experience The founder and Senior Partner of Upbound Resource in Singapore is Louis Koh. Trained in marketing communications, his experience in advertising and marketing goes back to 1978. He spent a larger part of his advertising career in Leo Burnett advertising agency where he rose from Account Executive to Account Director working on local and regional accounts such as the Singapore Tourism Board, Pepsi Cola, Cathay Pacific Airways and Toyota Cars. He has also worked in Bozell Advertising to manage the Brand's Essence of Chicken and Diners Club accounts. In between his stints at Leo Burnett, he left to join the client as the Advertising and Promotions Manager for Sunkist Oranges in Singapore when the agency lost out on its pitch for the Sunkist account. The excitement of agency life drew him back to Leo Burnett two years later. In 1992, Louis joined the travel industry to take on a new challenge in programme development. Five years on, the lure of advertising and marketing again drew him back, this time to start his own consultancy. With the support of former clients and colleagues, he has never looked back. What we have done As a marketing communications resource consultancy, Upbound has performed an array of services for its clients. These include:
Our regular clients include:
We have a proven understanding
of the market in Singapore and around the region. Louis has travelled
widely to neighbouring countries, Malaysia, Thailand, Indonesia
and Philippines, on our clients' business to facilitate and manage
the implementation of projects there.
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