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Digital
and Web-based Media It's not about technology, it's about communications Computer-based media such as the Internet and CD-ROM offer exciting possibilities for training, value-added customer service, and promotion. Customers may prefer the element of control these interactive media give them, and respond more favourably when they do not feel an immediate pressure to buy. But viewing information online is like looking at a billboard through binoculars. And we now know that people view information online differently than they view it on paper. Some of the proven techniques of writing for paper are fine for online, but others have to be modified or even replaced. We can help. Internet Myth Anyone can build a web site Developing information architecture is also different for online applications. Because they are non-linear, web sites and CD-ROMs require more planning and structure than print,TV or radio - and they also need a clear navigational structure. We can help. Our content strategist will help you work out what to say to each of your target audiences, how to say it clearly and effectively, and even when and where to say it. We'll even ask you why you want to say it, to make sure you are in line with your business goals. And we'll make sure your words are right for the Web. For smaller clients, we can also build and run the Web site, providing graphic design and technical programming resources as needed. Call or send a note. We'll discuss your needs and explain how we can help you.
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